Work Experience
Plusgrade | Tech
Make-A-Wish Canada | Non-Profit
Evolve | Agency
Visual Designer
August 2023 - April 2025
​
-
Produced and delivered scalable visual assets for a global B2B SaaS organization, supporting 200+ airline, cruise, rail, and hospitality partners, including Southwest Airlines, Royal Caribbean, IHG Hotels & Resorts, and Eurostar.
-
Built and maintained scalable design systems, templates, and visual guidelines to streamline execution across marketing, product, and sales teams.
-
Oversaw a structured design review and QA process, improving asset quality, reducing revision cycles by 25%, and speeding project turnaround.
-
Ensured brand governance and visual consistency across digital, print, and web channels, aligning all creative outputs with organizational objectives.
-
Redesigned and A/B tested B2B email templates and landing pages, creating reusable frameworks that improved engagement and conversion.
-
Provided strategic guidance and feedback to internal designers and freelancers, maintaining high creative standards and scalable design practices.
-
Applied design expertise in typography, layout, color, and iconography to support polished, professional, and on-brand outputs across channels.
Graphic Design Specialist
August 2022 - August 2023
​
-
Produced and delivered visual content for direct-mail appeals, social media campaigns, national events, and merchandising, supporting consistent brand storytelling and increased donor engagement.
-
Developed and maintained cohesive branding across digital and print platforms for national marketing campaigns, ensuring alignment with organizational guidelines and objectives.
-
Created high-impact video advertisements and montages to amplify Make-A-Wish Canada’s mission, driving greater donor interaction and community support.
-
Built and applied creative templates, guidelines, and systems for merchandise, collateral, and event materials, improving efficiency and consistency across campaigns.
-
Collaborated with internal teams and external vendors to execute creative assets for wish-granting programs, fundraising initiatives, and corporate partnerships, streamlining production workflows.
-
Implemented design strategies that aligned with organizational goals, delivering visuals that inspired action and reinforced the mission in a collaborative, fast-paced environment.
-
Ensured strict adherence to brand standards, maintaining professional and consistent identity across all communications.
Graphic Designer
February 2019 - August 2022
​​​
-
Created social media graphics, print materials, and digital assets that enhanced client engagement and supported marketing strategies across diverse industries.
-
Collaborated with account teams, creative directors, and designers to execute projects on time while maintaining brand consistency and quality standards.
-
Assisted in refining creative direction by reviewing layouts, typography, and visual elements with attention to detail.
-
Applied image editing and production techniques to ensure high-quality deliverables across digital and print channels.
-
Supported production workflows by coordinating with design teams and external vendors, ensuring accurate and timely project completion.
-
Developed an organized asset library, improving efficiency and accessibility of graphics for current and future projects.
-
Integrated emerging design trends and tools to maintain fresh, modern, and competitive visual outputs.
Education
Mohawk College
Advanced Diploma in Graphic and Web Design
January 2015 - June 2018
​
At Mohawk College, I gained a solid foundation in graphic design, mastering tools like Adobe Creative Suite and learning key principles such as typography, colour theory, and layout. The program helped me develop a versatile skill set, covering everything from branding and print media to digital design and web development. Through hands-on projects and collaboration, I honed my ability to think critically, solve design problems, and effectively communicate ideas, preparing me for the fast-paced creative industry.