IHG Hotels
& Resorts
Accelerated bonus promotion
Plusgrade | June 2023
​Art Direction
Web & Promo Asset Design
Workflow & Delivery
​
Project Overview
I created a full suite of digital promotional assets for the IHG One Rewards Accelerated Bonus promotion. The goal was to raise visibility, attract potential guests, and drive direct bookings by delivering ads and banners across multiple channels. I worked within IHG’s brand guidelines while ensuring consistency and clarity across formats.
My Role
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Designed display ads, native ads, social media ads, and storefront banners
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Developed visuals that matched IHG’s brand identity in colour, typography, and imagery
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Collaborated with marketing stakeholders to align campaign messaging and visuals
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Organized design files and assets for smooth handoff to media / ad teams
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Built reusable assets and templates to support future promotions
Process Highlights
Alignment
I gathered the brand guidelines, campaign goals, and target audience info to define tone and style.
Design & Asset Creation
I designed promotional ads, social media posts, banners, and storefront visuals, all aligned to IHG’s identity and the promotional message.
Consistency Across Platforms
I ensured that all deliverables shared consistent styling, messaging, and layout so the campaign felt cohesive everywhere it appeared.
Workflow and Handoff
I organized deliverables clearly for easy deployment and future reuse. I prepared versions for different platforms and made sure everything was ready for ad/media implementation.
Outcome
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Delivered a complete set of promotional assets on time and on brand
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Campaign visuals maintained consistency across channels
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Templates and asset library ready for future IHG promotions
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The organized asset structure helped streamline future campaign roll‑outs
Design Ops Value
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Created a repeatable system of templates and assets
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Maintained brand consistency across multiple formats
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Clean, organized file structure for efficient handoff and reuse
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Coordinated with marketing and media teams to align design with campaign goals